Passionate fans develop a sense of belonging through shared identity and group rituals, but understanding how this process influences loyalty reveals even more.
Social Identity Theory and Fan Belonging
Browsing Tag
Social Identity
3 posts
Identity Fusion: The Psychology of Devotion in Fans
Just how does identity fusion ignite fan devotion, and what makes this psychological bond so powerful to explore?
Fan Chants: An Anthropological Primer
More than simple cheers, fan chants reveal cultural identities and social bonds that shape sports communities worldwide, inviting deeper exploration into their enduring significance.
