Impact Measurement - United State Of Fans

women s sports growth metrics

Data & Metrics

Women’s Sports Leagues: Growth Metrics and Fan Support

I’m exploring how increasing media coverage and fan engagement are transforming women’s…

United State of Fans team
January 21, 2026

nostalgia reinforces fan loyalty

Fan Psychology

Why Fans Keep Old Merchandise: Memory and Identity

Preserving old merchandise keeps fans connected to their memories and identity, but the…

United State of Fans team
January 21, 2026

fans use chants and songs

Fan Psychology

Why Fans Adopt Rituals Like Chants and Songs

Fans adopt rituals like chants and songs because they foster connection and unity,…

United State of Fans team
January 21, 2026

passion drives global fan travel

Fan Psychology

What Motivates Fans to Travel Across the World

I’m captivated by the thrill of experiencing live events and cultural connections that…

United State of Fans team
January 20, 2026