Event Activation - United State Of Fans

Community Best Practices

Sponsor Activations Fans Actually Enjoy

Liven up your sponsor activations with fan-focused strategies that create memorable, engaging experiences fans will actually enjoy—discover how to elevate your efforts now.

United State of Fans team
September 12, 2025

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Data & Metrics

Women’s Sports Leagues: Growth Metrics and Fan Support

I’m exploring how increasing media coverage and fan engagement are transforming women’s…

United State of Fans team
January 21, 2026

Fan Psychology

Why Fans Keep Old Merchandise: Memory and Identity

Preserving old merchandise keeps fans connected to their memories and identity, but the…

United State of Fans team
January 21, 2026

Fan Psychology

Why Fans Adopt Rituals Like Chants and Songs

Fans adopt rituals like chants and songs because they foster connection and unity,…

United State of Fans team
January 21, 2026

Fan Psychology

What Motivates Fans to Travel Across the World

I’m captivated by the thrill of experiencing live events and cultural connections that…

United State of Fans team
January 20, 2026