What if a regatta website could make you feel the wind before you ever reached the water? For Auric Cup XXXVII, the design team treated the whole digital experience as a living wind field: a visual system that shifts, gathers momentum and steers attention, rather than a static frame around race information.
Get sports gear delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
That idea turns practical race-control needs into part of the atmosphere. Navigation and event details sit within a world shaped by movement, giving sailors, spectators and sports fans a sense of the competition’s scale without sacrificing clarity. The result aims for a rare balance: the drama of high-performance sailing, with the calm structure people need when they’re looking for what happens next.
The full case study traces how this site-wide wind concept informed the design, from its underlying visual language to the way the experience guides people through the event. It also reveals the decision behind the system that makes the interface feel as though it’s responding to conditions—one that changes how you read the whole regatta.
Read the full design teardown → · Visit the live room
sailing regatta navigation tools
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
NFL season / tailgating Picks
team gear
As an affiliate, we earn on qualifying purchases.
